The Sims 3 raised the bar for the series with a bigger world, deeper systems, and smarter Sims. In earlier games, characters in a neighborhood only acted when directly controlled. Now, an entire town evolved on its own as Sims aged, changed jobs, moved, and built relationships independently. With a seamless open world and powerful creation tools, The Sims 3 felt more alive and more personal than ever before.

Hired during the final phase of development to make onboarding fun, I prototyped and designed the Game Entry feature, a central hub that brought together player-made content, built-in content, and expansion content to make it easy to jump in, customize, and play. Building on that foundation, I audited the game’s messaging systems, including dialogs, tooltips, alerts, and notifications, and created visual templates for the presentation of dynamic data.

My contributions supported a record-breaking product launch with The Sims 3 selling 1.4 million copies in its first week and over 5 million overall.