The Elder Scrolls Online, official website

My Role

Principal UX Consultant

product type

Videogame game logic

ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I was hired to work with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.

I recognized how digital collectibles, subscriptions, and expansions were becoming central to the game’s future. The site needed to do more than deliver updates, it had to reinforce the game’s narrative strengths. I led a unified design strategy that boosted traffic, improved retention, and laid the groundwork for community-driven features. Working closely with studio marketing, I shaped the site to meet campaign goals by designing flexible CMS-driven templates that accelerated updates and improved coordination across teams.

product type

Website

Developer

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

Credits

Role Name

The Elder Scrolls Online, official website

My Role

Principal UX Consultant

product type

Website

ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I was hired to work with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.

I recognized how digital collectibles, subscriptions, and expansions were becoming central to the game’s future. The site needed to do more than deliver updates, it had to reinforce the game’s narrative strengths. I led a unified design strategy that boosted traffic, improved retention, and laid the groundwork for community-driven features. Working closely with studio marketing, I shaped the site to meet campaign goals by designing flexible CMS-driven templates that accelerated updates and improved coordination across teams.

product type

Website

Developer

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

Credits

Role Name

The Elder Scrolls Online, official website

My Role

Principal UX Consultant

product type

Videogame game logic

ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I was hired to work with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.

I recognized how digital collectibles, subscriptions, and expansions were becoming central to the game’s future. The site needed to do more than deliver updates, it had to reinforce the game’s narrative strengths. I led a unified design strategy that boosted traffic, improved retention, and laid the groundwork for community-driven features. Working closely with studio marketing, I shaped the site to meet campaign goals by designing flexible CMS-driven templates that accelerated updates and improved coordination across teams.

product type

Website

Developer

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

Credits

Role Name

The Elder Scrolls Online, official website

My Role

Principal UX Consultant

product type

Website

ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I was hired to work with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.

I recognized how digital collectibles, subscriptions, and expansions were becoming central to the game’s future. The site needed to do more than deliver updates, it had to reinforce the game’s narrative strengths. I led a unified design strategy that boosted traffic, improved retention, and laid the groundwork for community-driven features. Working closely with studio marketing, I shaped the site to meet campaign goals by designing flexible CMS-driven templates that accelerated updates and improved coordination across teams.

product type

Website

Developer

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

Credits

Role Name

Customer Destinations

Mockups of high-traffic pages designed to support key moments in the user journey from initial discovery through purchase decision

Creative Direction, UX & Visual Design Gary Boodhoo

Knowledge & Community Hubs

Mockups of content-rich pages designed to support ongoing player engagement through community connection, guidance, and event awareness.

Creative Direction, UX & Visual Design Gary Boodhoo

Page Templates for Expansions and Updates

From quest objectives to combat tips, every on-screen element in ESO had to earn its place

Creative Direction, UX & Visual Design Gary Boodhoo

Page Layouts for Monetization

From quest objectives to combat tips, every on-screen element in ESO had to earn its place

Creative Direction, UX & Visual Design Gary Boodhoo

Developer

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

Credits

Role Name

Role Name

Role Name

Gary Boodhoo

A Product Designer ©2025 contact gboodhoo at gmail

Gary Boodhoo

A Product Designer ©2025 contact gboodhoo at gmail

Gary Boodhoo

A Product Designer ©2025 contact gboodhoo at gmail

Gary Boodhoo

A Product Designer ©2025 contact gboodhoo at gmail