My Role
Principal UX Consultant
Product Type
Website
ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I partnered with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.
As UX Lead on The Elder Scrolls Online, I had previously designed the in-game storefront. That experience highlighted how relevant digital collectibles, subscriptions, and expansions would be to the game’s future. Later, as a consultant, I worked with the ecommerce and game teams to bring in-game store content to the website, aligning promotional efforts across both platforms.
Developer
Platforms
Lifecycle
2017–present day
Key Skills & Tools
Adobe XD, Photoshop, Illustrator, JIRA, Confluence, Powerpoint, Sprint Planning & Review, UX Auditing
My Workgroup
Brand Marketing Director Jordan Rosenbaum Senior Brand Manager Ryan Nolan Product Management Eric Buhlman, Cory Tsang Visual Design David Campbel Engineering William Brall, Gregory Fick Writer Dominic Davies
My Role
Principal UX Consultant
Product Type
Website
ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I partnered with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.
As UX Lead on The Elder Scrolls Online, I had previously designed the in-game storefront. That experience highlighted how relevant digital collectibles, subscriptions, and expansions would be to the game’s future. Later, as a consultant, I worked with the ecommerce and game teams to bring in-game store content to the website, aligning promotional efforts across both platforms.
Developer
Platforms
Lifecycle
2017–present day
Key Skills & Tools
Adobe XD, Photoshop, Illustrator, JIRA, Confluence, Powerpoint, Sprint Planning & Review, UX Auditing
My Workgroup
Brand Marketing Director Jordan Rosenbaum Senior Brand Manager Ryan Nolan Product Management Eric Buhlman, Cory Tsang Visual Design David Campbel Engineering William Brall, Gregory Fick Writer Dominic Davies
My Role
Principal UX Consultant
Product Type
Website
ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I partnered with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.
As UX Lead on The Elder Scrolls Online, I had previously designed the in-game storefront. That experience highlighted how relevant digital collectibles, subscriptions, and expansions would be to the game’s future. Later, as a consultant, I worked with the ecommerce and game teams to bring in-game store content to the website, aligning promotional efforts across both platforms.
Developer
Platforms
Lifecycle
2017–present day
Key Skills & Tools
Adobe XD, Photoshop, Illustrator, JIRA, Confluence, Powerpoint, Sprint Planning & Review, UX Auditing
My Workgroup
Brand Marketing Director Jordan Rosenbaum Senior Brand Manager Ryan Nolan Product Management Eric Buhlman, Cory Tsang Visual Design David Campbel Engineering William Brall, Gregory Fick Writer Dominic Davies
My Role
Principal UX Consultant
Product Type
Website
ElderScrollsOnline.com is the official live-service portal for The Elder Scrolls Online, a large-scale multiplayer game set in a persistent fantasy world. I partnered with the web team at Zenimax Online Studios to refresh the site’s creative direction and user experience.
As UX Lead on The Elder Scrolls Online, I had previously designed the in-game storefront. That experience highlighted how relevant digital collectibles, subscriptions, and expansions would be to the game’s future. Later, as a consultant, I worked with the ecommerce and game teams to bring in-game store content to the website, aligning promotional efforts across both platforms.
Developer
Platforms
Lifecycle
2017–present day
Key Skills & Tools
Adobe XD, Photoshop, Illustrator, JIRA, Confluence, Powerpoint, Sprint Planning & Review, UX Auditing
My Workgroup
Brand Marketing Director Jordan Rosenbaum Senior Brand Manager Ryan Nolan Product Management Eric Buhlman, Cory Tsang Visual Design David Campbel Engineering William Brall, Gregory Fick Writer Dominic Davies
TEMPLATE Designs
Customer Destinations
I partnered with the web development team at Zenimax Online Studios to implement design strategies that boosted traffic and increased time on site. Working closely with studio marketing and community services, I built CMS-driven templates that supported campaign goals and adapted easily to changing content needs.
Landing Page Templates · Design mockups for key landing page types built to guide customers from discovery to purchase · UX & Visual Design Gary Boodhoo Art Zenimax Media
Archive Page Templates · Design mockups for key retention-focused pages, created to encourage repeat visits and keep players engaged on-site longer · UX & Visual Design Gary Boodhoo Art Zenimax Media
Game Expansion Page Templates · Design mockups for expansion product pages, built to give each release a home and place it in context within the evolving game and product line. · UX & Visual Design Gary Boodhoo Art Zenimax Media
Monetization Page Templates · Design mockups for purchasing in-game currency or subscriptions · UX & Visual Design Gary Boodhoo Art Zenimax Media
Outcome
I helped align game and web platforms by designing systems that surfaced in-game store content and supported reusable page templates
This work increased traffic, extended time on site, and laid the foundation for event-driven promotions.
Matt Firor
Studio Director, ZeniMax Online Studios
Gary is an immensely talented designer UX / UI designer that I have had the privilege to work with over many years, including foundational work on the User Experience for Elder Scrolls Online, as well as other games in development and our web portal at ZeniMax Online Studios. He is professional, on-time and a joy to work with. Highly recommended.
Matt Firor
Studio Director, ZeniMax Online Studios
Gary is an immensely talented designer UX / UI designer that I have had the privilege to work with over many years, including foundational work on the User Experience for Elder Scrolls Online, as well as other games in development and our web portal at ZeniMax Online Studios. He is professional, on-time and a joy to work with. Highly recommended.
Matt Firor
Studio Director, ZeniMax Online Studios
Gary is an immensely talented designer UX / UI designer that I have had the privilege to work with over many years, including foundational work on the User Experience for Elder Scrolls Online, as well as other games in development and our web portal at ZeniMax Online Studios. He is professional, on-time and a joy to work with. Highly recommended.
Matt Firor
Studio Director, ZeniMax Online Studios
Gary is an immensely talented designer UX / UI designer that I have had the privilege to work with over many years, including foundational work on the User Experience for Elder Scrolls Online, as well as other games in development and our web portal at ZeniMax Online Studios. He is professional, on-time and a joy to work with. Highly recommended.
Alex Atienza
Product Design Manager, New Relic
On many occasions our impromptu conversations and drive-by design sessions lead to innovative solutions. His critiques were surprisingly motivating and absolutely invaluable. I always appreciated his sharp eye and constructive feedback. Gary is a passionate designer, but a far more amazing leader. It is with great regret that I did not work with him enough
Alex Atienza
Product Design Manager, New Relic
On many occasions our impromptu conversations and drive-by design sessions lead to innovative solutions. His critiques were surprisingly motivating and absolutely invaluable. I always appreciated his sharp eye and constructive feedback. Gary is a passionate designer, but a far more amazing leader. It is with great regret that I did not work with him enough
Alex Atienza
Product Design Manager, New Relic
On many occasions our impromptu conversations and drive-by design sessions lead to innovative solutions. His critiques were surprisingly motivating and absolutely invaluable. I always appreciated his sharp eye and constructive feedback. Gary is a passionate designer, but a far more amazing leader. It is with great regret that I did not work with him enough
Alex Atienza
Product Design Manager, New Relic
On many occasions our impromptu conversations and drive-by design sessions lead to innovative solutions. His critiques were surprisingly motivating and absolutely invaluable. I always appreciated his sharp eye and constructive feedback. Gary is a passionate designer, but a far more amazing leader. It is with great regret that I did not work with him enough
Developer
Platforms
Lifecycle
2017–present day
Key Skills & Tools
Adobe XD, Photoshop, Illustrator, JIRA, Confluence, Powerpoint, Sprint Planning & Review
My Workgroup
Brand Marketing Director Jordan Rosenbaum Senior Brand Manager Ryan Nolan Product Management Eric Buhlman, Cory Tsang Visual Design David Campbel Engineering William Brall, Gregory Fick Writer Dominic Davies
Brand Marketing Director Jordan Rosenbaum Senior Brand Manager Ryan Nolan Product Management Eric Buhlman, Cory Tsang Visual Design David Campbel Engineering William Brall, Gregory Fick Writer Dominic Davies
Brand Marketing Director Jordan Rosenbaum Senior Brand Manager Ryan Nolan Product Management Eric Buhlman, Cory Tsang Visual Design David Campbel Engineering William Brall, Gregory Fick Writer Dominic Davies
Gary Boodhoo
Creative Direction • Product Design | Contact gboodhoo at gmail | Site Design Gary Boodhoo ©2025 | Made in San Francisco
Let's Connect
Here's My Resume
Gary Boodhoo
Creative Direction • Product Design | Contact gboodhoo at gmail | Site Design Gary Boodhoo ©2025 | Made in San Francisco
Let's Connect
Here's My Resume
Gary Boodhoo
Creative Direction • Product Design | Contact gboodhoo at gmail | Site Design Gary Boodhoo ©2025 | Made in San Francisco
Let's Connect
Here's My Resume
Gary Boodhoo
Creative Direction • Product Design | Contact gboodhoo at gmail | Site Design Gary Boodhoo ©2025 | Made in San Francisco
Let's Connect
Here's My Resume